Sony seem assured that the PlayStation 4 will be a more profitable from launch, unlike the PlayStation 3 was.
It was well documented that Sony ran at a loss with the PS3 console at launch, and have been rectifying this with newer models ever since.
“Unlike PS3, we are not planning a major loss to be incurred with the launch of PS4,” said Sony CFO Masaru Kato during an earnings call to Eurogamer.
“At the time we developed PS3, we made a lot of in-house investments to develop the chip, the Cell chip. Development of the chip saw the silicon processing and all the facilities invested by us ourselves.
“But this time, yes we have a team working on chip development, but we already have existing technology to incorporate and also product investment and all the facilities will now be invested by our partners, other foundries, so we don’t have to make all the investment in-house.”
Kato says Sony are expecting sales to increase significantly in the year to come, “primarily due to the planned introduction of the PlayStation 4 in the fiscal year ending 31st March 2014.”
