We thank ‘Mischief PR’ for making the press release available which reports on shoppers across the UK’s high streets taking delivery of their Dragon Age 2 copies by a procession of giant lizards. The lizards delivered the copies of EA’s new rpg to retailers prior to its release.
The nine-foot long ‘dragons’ took copies of Dragon Age 2, released on Friday 11th March, to stores in medieval-style carts to ensure the safe delivery of the first batch of new games.
Dragon handler and expert Trevor Smith commented saying, “At nine-foot long and weighing around seven stones each, these giant reptiles were trained very carefully to ensure they could safely deliver the games to stores in time for its release this week.
“I think it definitely surprised a few passers-by to suddenly see such an unusual creature stalking the streets!”
Sophie Orlando from publishers Electronic Arts added, “Dragon Age 2 is set to be a big release for this year and we wanted to ensure that the games reached their destination in a unique fashion – and what better way of protecting this game than by the nearest living animal to the fire-breathing dragons featured in the title.”
Trevor Smith and his handlers at Animals Work have had over 20 years experience with water monitor lizards and have supplied the animals to the film and TV industry.
Great launch!
