The ‘Gamification’ of eCommerce. A new study from Interpret which reveals that gamers are leading the way in e-commerce and are more likely to influence online purchases by leading discussions and opinions. So gaming mags, sites, forums and blogs are basically, the most influential tools with e-commerce.
The data showed that gamers are 20% more likely to be an online-shopper than non-gamers and gamers are 50% more likely to influence their friends on purchases. “Given the growth and popularity of an ever-widening range of gaming experiences, there is an opportunity for transaction-based businesses to tap the gamer ethos by gamifying shopping experiences,” said Interpret CEO Michael Dowling.
“Game mechanics are powerful motivators to get humans to take action,” added Jim Banister, CEO of SpectrumDNA and co-author of the report. “The dynamics that have indisputably proven to increase transactions within game environments can and should be used to spur increased transactions, revenue and loyalty in online and offline shopping environments. Next-generation social loyalty programs will be gamified.”
