Deep Silver’s Dead Island has won Gold at the Cannes Lions International Festival of Creativity. More specifically, the announcement trailer took the prize and so the UK based animation studio Axis, who were responsible for the trailer are delighted, along with their client Deep Silver.
httpv://www.youtube.com/watch?v=5Old41bsSXU&feature=player_embedded
[Uploaded courtesy of IGN]
The Dead Island trailer took the honours in the Internet Film category where it was one of forty-one films short-listed from hundreds of entries. Georg Larch and Anton Borkel, from Deep Silver, collected the award at the ceremony on Saturday 25th June.
The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications and is a global meeting place for advertisers, advertising and communication professionals.
‘We are overwhelmed to see the Dead Island trailer pick up an award at an even as prestigious as the Cannes Lions’ said Axis Executive Producer, Richard Scott.
‘It goes to prove that the dedication shown by director Stuart Aitken and all of the Axis team has really paid off. I also want to give great credit to all the Deep Silver team because without their daring strategy and belief in what we could do this project could have been so different’ Scott continued.
The Gold Lion win for the Dead Island trailer is part of its continued success since it took over the internet in February of 2011.
