Battlefield 3 Exceeds Expectations and EA Promise “Exciting New Developments for the Battlefield Brand”

GamingSquid report that EA has revealed during an earning call that the publisher has enjoyed overwhelming success with Battlefield 3 since the shooter’s launch.

Battlefield 3 has shipped 15 million unit since it’s launch and EA expect that figure to rise to the 18 million mark by the end of this fiscal year. EA explain that these figures are beyond what the publisher expected.

“We did what we said we’d do with Battlefield. Battlefield 3 took [a] very significant share from the leading competitor on its way to being one of the biggest selling titles in EA history,” states EA CEO John Riccitiello.

Riccitiello also promises that there will be “exciting new developments for the Battlefield brand” as the fiscal year progresses.