Worldwide Kinect shortages not ‘engineered’

UK Microsoft GM, Neil Thompson has told GamesIndustryBiz that the Kinect shortages are a result of the vast logistical challenges involved in bringing a new consumer technology product to market worldwide. This follows much speculation and rumours that Microsoft may have hyped the shortages of Kinect to make the product appear more sought after.

Thompson reports that Microsoft has done everything it can to ensure a continual supply of stock to retailers, and “anyone who actually works in the business of producing new technology, especially hardware technology, will know that these things are never managed.

“Everyone else loves to think that they’re managed, but they will know it’s not. It’s a function of coming to market with a brand new innovation and you have to scale up,” he says.

About r0gue Zombie

Known as Victor Vieira to his mommy, r0gue is a Consoloptipus [con-sol-opti-pus] plural: con-sol–opto-pi • Derived from Latin meaning “he who is too cheap to buy a gaming pc” • Commonly found online. If encountered in natural habitat, presume dangerous [to himself]. • From the ‘alles-terian’ group [will eat anything]. Needs regular feeds.