UKIE estimate that for every one game sold at retail, four are pirated

UKIE, the Publisher body UK Interactive Entertainment estimates that for every one game sold at retail an astonishing four games are pirated.

This paints a very bleak picture for the industry, and it is no wonder many of the large publisher are setting their targets on the ‘digital download’ avenue.

Illustrating the damage of piracy to legitimate game sales, director general Michael Rawlinson told GamesIndustry.biz that the UKIE plans to commission thorough research into the problem.

Rawlison confirmed to GIBiz, “Based on information received from a number of publishers we have estimates of games piracy running at between 4:1 against legitimate sales.”