Speaking with GamaSutra [as cited by GIBiz], Ubisoft’s Yves Guillemot says, “we (gaming industry) have been penalised by the lack of new consoles on the market,” and argued the industry needs the next-generation of consoles to create new IP’s for.
Yves Guillemont conceited that manufacturers do not want to launch new consoles too often due to the high cost involve, but said it’s important for the entire industry to have new consoles “because it helps creativity.”
“It’s a lot less risky for us to create new IPs and new products when we’re in the beginning of a new generation,” he explained.
“Our customers are very open to new things. Our customers are reopening their minds — and they are really going after what’s best. … At the end of a console generation, they want new stuff, but they don’t buy new stuff as much. They know their friends will play Call of Duty or Assassin’s Creed so they go for that. So the end of a cycle is very difficult.”
Yves Guillemont also praised Nintendo’s Wii U, explaining that the console has a lot of potential.
