Ubisoft ‘Just Dance’ to strong sales results

Sales are up for Ubisoft as the publisher releases their resultds for the third quarter of 2010-11. The publishing giant came to €600 million, up 21.2% over the €495 million recorded for the same period of 2009-10. These results were significantly higher than the firm’s forecast of around €520 million.

This performance were led by Assassin’s Creed Brotherhood which sold over 6.5 million units. But the rest of their titles seem to have been largely due to the casual market. Ubisoft can credit the performance from dance titles, with Just Dance, Just Dance 2, Just Dance Kids, Michael Jackson: The Experience, and Dance on Broadway reaching an aggregate of more than 10.5 million sell-in units during the quarter.

Ubisoft’s successful investment on Kinect, with over 2 million units sold-in has given the firm 18% market share on this platform in the United States and 21% in Europe.

Yves Guillemot, Chief Executive Officer, stated “The video game industry is an industry of opportunities. Creating new genres, innovating to attract new consumers and seizing the opportunities offered by new hardware lie at the heart of Ubisoft’s development and growth.

“We have already proven this with the Wii and the DS, and we are further proving it with the recently-launched Kinect, which has met with outstanding success thanks to its revolutionary interface.

“Ubisoft has also made its mark as a creator of new game genres, with its two flagship brands, Assassin’s Creed and Just Dance. The record performance achieved in third-quarter 2010-11 as well as the fact that three of our games were among the best sellers over the crucial Christmas period is further evidence of the relevance of our strategy.

“Going forward, we intend to continue to innovate and pursue our refocus on key franchises in the high definition segment, while investing in upcoming opportunities in digital, in the casual segment and in future consoles, notably the 3DS and the NGP,” concludes Guillemont.

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