Following the drama surrounding THQ of late and where the publisher stands in the gaming market, the company has formally announced its updated business strategy. THQ has announced that the publisher are going to drop their “traditional kids’ licensed” games to focus on its “core video game franchises” as well as digital initiatives for the future.

THQ sent out a press release revealing the company’s plans to continue to build its portfolio of core game franchises and align its resources to deliver games on both existing consoles and new and emerging platforms. Digital revenues will also take a primary position with the new policy, and we can look forward to high levels of support with key console launches and and emerging platforms.

THQ will be dropping any kids’ licensed entertainment, so while certain previously released titles will still be sold, nothing further will be added to the sector.

“THQ will be a more streamlined organization focused only on our strongest franchises,” said Brian Farrell, President and CEO, THQ. “The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve.

“We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history.”

THQ has outlined key franchises and highlighted the importance of the launch of  UFC Undisputed 3 and  Darksiders II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Désilets and his team.

THQ also assure fans that the publisher will continue to work with “prominent external development talent” on both existing and new franchises.

“THQ’s goal is to optimize its portfolio for the current generation of consoles and to establish new franchises on the next generation of game devices,” concludes the press release.