According to the latest UKIE/GfK Chart-Track, the UK games retailers recorded an all-time low in gaming software sales last week.
This should come as no real surprise as game releases have been few and far apart in the last few weeks. There has also been some noteworthy events that may have distracted gamers of late, with the Olympic Games in London surely being a strong contributor.
MCV note that the UK games retail sector has been suffering severe difficulties this year, from economic woes to the end of the console cycle.
Digital downloadable content content may also be playing a role in the slower sales, but the most unexpected contributing factor may be that some analysts suggest that even the Queen’s Jubilee may have been a contributing factor.
The blockbuster release schedule should see a steady growth in software sales from mid-August with the release of Darksiders II, New Super Mario Bros. 2 and Sleeping Dogs. And next month see’s EA Sports’ Fifa 13 being released which should see sales massively step up if history is anything to go on.
