In an interview with GamesIndustryBiz, SCEA’s John Koller explained how Sony are confident that the Playstation 3 and Vita’s upcoming software line-up will help bolster holiday sales of the related hardware.

When pressed about when we could see a price-cut for the Vita, Koller explained that, “It’s a marathon, not a sprint. And it’s certainly going to be a marathon for Vita.”

Koller reaffirmed Sony’s belief that the Vita will be a solid performer for the brand,  but that Sony is “focusing on content and value; and providing the right types of games for the consumer.”

The Sony America executive explained that Sony are “really bullish” about the prospective numbers the Playstation 3 and PS Vita can achieve in the coming months.

“PS3 at 6, almost 7 years into its life cycle, and still launching content like PlayStation All-Stars or the partnership we have with Ubisoft with Assassin’s Creed or even Last of Us and Beyond to come,” he said.

“It’s still a really strong content lineup that I think people purchasing PS3 this holiday are going to have to look forward to.

“And on Vita equally so with games like Assassin’s Creed and Call of Duty and a number of the games that are coming out next year that we haven’t talked about.

“Again, consumers are going to be able to come into the market and know that there’s a real wealth of content for them once they get into the platform.”