Danica Patrick will be appearing in Sonic & All-Stars Racing Transformed as a playable character with customized vehicles. Gamers will be able to play as Danica against an All-Star cast of SEGA characters including Sonic, Knuckles, AiAi and others.

“It’s a very exciting experience since I’ll be sharing the screen with such an iconic character,” said Danica Patrick. “I cannot wait for gamers to jump into my customized, transformable vehicles and give Sonic a run for his rings this holiday season!”

“Danica Patrick is one of the most popular athletes in the world and her accomplishments both on and off the track make her the perfect partner forSonic & All-Stars Racing Transformed,” said Masanao Maeda, President and COO, SEGA of America.

“Danica’s involvement showcases the broad appeal of this title – everyone from casual gamers to hard core racing fans will be able to enjoy the fun.”

Danica will be marking the new found partnership by racing in a custom No. 7 Sonic the Hedgehog/GoDaddy.com Chevrolet, fielded by JR Motorsports, during the O’Reilly Auto Parts Challenge at the Texas Motor Speedway in November. The customized race car will be unveiled at the SEGA booth at E3.

Sonic & All-Stars Racing Transformed will be available on the Xbox 360, PlayStation 3, PlayStation Vita, the Nintendo 3DS, Nintendo’s Wii U and PC Digital Download towards the end of the year.