Sega West president, Mike Hayes has told CVG that they are “extremely optimistic about the new device hence our upfront and early commitment.” Sega were reportedly one of very few devs/publishers to exhibit at the NGP launch in Tokyo recently. They showed off their upcoming Yakuza 4 and revealed that the firm were able to use PS3 shaders and effects on NGP.
As CVG pointed out, the PSP, was a huge success but the combination of Nintendo DS’s record-breaking sales, the failure of the UMD format and rampant piracy hampered the PSP.
Hayes pointed out that Sega games did well with the PSP in terms of profitPSP thus Sega have little reason to doubt Sony’s ability to rule at retail with NGP.