As South African gaming continues to grow in both the casual and competitive sectors, we’re seeing more and more venues aimed specifically at catering for gamers and their need to game. Gaming and eSports ‘Lounges’ and ‘Cafes’ are starting to open up regularly and there is every chance a saturation point may be reached in the future. For now, let’s celebrate the entrepreneurs venturing into the world of the gaming venue.
Today, we find out more about new Cape Town venue, The 360 Lounge.
On 17 February the venue announced it was shutting its doors to move to “bigger and better premises”. Details and updates are promised.
**END OF UPDATE**
The 360 Lounge is a “gaming Lounge”. For those a little lost, give a brief explanation on what you offer at the venue?
The 360 Lounge offers a social gaming experience for any and all gamers. Whether veteran or amateur gamer, you will feel at home at The 360 Lounge. We offer a range of games including the more popular titles like FIFA and Call of Duty.
When did The 360 Lounge open its doors?
We officially opened our doors on 1 December 2014, and held our soft launch the last weekend of November allowing people to come in and stress test the network and layout before officially opening.
What equipment do you have on offer for customers?
Currently we have 2 Xbox One AW edition hooked to 49” LG FHD TV and 10 Xbox 360’s hooked to 40” Samsung FHD TV, with comfortable reclining leather couches for customers to relax in while playing.
There appear to be more gaming venues in Cape Town these days than the total number in the rest of the country. Why did you think another one is needed?
Gaming venues all have a certain charm to them and each will attract its of crowd of people, and with the growing number of gamers, having more place for them to meet is always good.
What do you think you offer that’s different from others?
I offer a unique layout design in a central location.
Will your focus be on the more ‘casual’ gamer or on eSports? Or on a combination of the two?
At the moment I am focused on the casual gamer as I build a name for myself, but as things progress I am going to move toward eSports and my aim is to be able to contribute to the existing markets as opposed to trying to replace them.
What are your other plans for the future?
I am currently in talks to expand into a new location, and eventually be in a position to create a Cape town eSports team that can be sponsored to compete globally.
The South African gaming scene certainly appears to be on an upswing at the moment. What do you think is needed to sustain that growth?
Making gaming easily available to people is one way, but also creating a fun environment for gamers to enjoy their favourite game in the company of other like minded individuals.
Obviously you rely on the community to support the venue and gaming in general. How would you like to see the community get more involved?
Showing support for a business is not only measured in monetary contribution, spreading the word and letting people know about The 360 Lounge is just as beneficial.
Who are the main braaaaaaiiiiiiiinnnnnssss behind The 360 Lounge?
The 360 Lounge is the brain child of a former gamer (myself), turned gamers again 2 years back, watching a Veteran gamer take 4 days leave from work to play Destiny as it was released, but not only him, I found that many of his friends had also taken leave to play Destiny and wanting to make a social gathering place for gamers like them to enjoy their favourite game together in a comfortable environment. Originally I had the idea about 5 years back of opening a gaming lounge after seeing them in the UK but was never in a position to do so until now.
Have you been involved in the gaming scene in SA before? If so, what makes up that history?
I used to be part of PC gaming a few years back, mainly CS and Quake and attended many of the gaming tournaments hosted around the country, as well as playing competitively online for my clan, as well as hosting local CS tournaments at GigaZone, an internet gaming Café at Mimosa Mall in Bloemfontein.
Do you consider yourself a gamer? What’s your game(s) and platform of choice?
I do consider myself a gamer as I can quickly adapt to any game I play. Console would be Xbox One, and games would be Fantasy RPG like Diablo, Dragon Age, GTA and Final Fantasy (on Xbox 360).
Thanks for your time – is there anything else you would like to add?
I would like to thank those that have supported me so far, and would encourage gamers and non-gamers alike to support their local gaming lounges as much as possible. After all, we are here for the Gamers.
We welcome all gamers, clans and industry sorts regardless of age, sex, creed, platform or whether you’re human or zombie. There’s no discrimination around here, so feel free to contact us if you are keen to feature in this column in the future at email@example.com and we’ll think about – after you’ve sent us a sample of your braaaaaaiiiiinnnnsss.