Digicodes is the latest entry into the ‘time-code-voucher’ retail scene in South Africa, and we wanted to know what makes them tick. As we discovered, it’s heart, brains and the usual human stuff…
So when did Digicodes open its digital doors?
We opened our digital doors towards the end of August last year.
Who are the main braaaaaaiiiiiiiinnnnnssss (or brain…) behind Digicodes?
The brain behind Digicodes would be myself, Chris Blair, as well as a few web developers who helped get the website to where it is today.
Is this your first experience in the gaming retail industry?
Yes, it is and so far it’s going great.
Your main focus is on the various digital codes for Xbox Live, PlayStation Network, Steam, etc. Any plans to expand beyond that in the future?
Our product range is slowly but surely expanding. For example, we have been selling download codes for games such as Assassins Creed and Ryse on Twitter, just to see the response. Who knows, in the future we could even expand to things other than gaming.
Gaming is not the most profitable industry in South Africa – what possessed you to take the plunge?
It started a few years ago, I found out I could purchase and then resell Xbox Live Gold Memberships for much cheaper than what was in stores. I was always eager to start a business and Digicodes is what it turned out to be.
While gaming in South Africa might not be the most profitable at the moment, there is always someone that is looking for Xbox Live Memberships, PS+ etc. Digicodes strives to be the go-to site for all your gaming gift card needs. Gaming is also a growing industry in South Africa so the future looks promising.
There are a few established retailers on the scene already, but what do you believe Digicodes can bring to the table which sets it aside and gives gamers a reason to support the business?
I am a big believer in supporting local businesses, especially if their products are similar. Why would you give your money to a huge international company when you could help a local business grow? The things that set us apart are great customer service, the best prices, a quick and easy purchasing process, as well as the right code delivered to you, everytime!
The South African gaming scene certainly appears to be on an upswing at the moment. What do you think is needed to sustain that growth?
There needs to be more local tournaments held countrywide. Also, awareness needs to be raised – I’m sure there are plenty of gamers keen to start playing competitively, they just aren’t sure how to begin.
Do you believe the community has a big role to play in growing gaming in general? If so, what would you like to see the community do?
Of course, I would like to see the community showing their support for all the local gaming retailers and tournament organisers by getting involved. As I said before, awareness is everything so spread the word and gaming in South Africa will grow by the day.
You seem to be offering a lot of gamers the opportunity to affiliate with you. What are you offering for affiliates and what do you expect in return?
Since we are still fairly new on the scene, we need a way to get our name into the South African Gaming community. We offer South African gamers either 1 Month Xbox Live Gold or R100 Xbox Store Credit for each 5 sales they refer to us. It’s really simple and if you know any gamers it should take long at all to claim your reward! It’s a win-win situation.
Are you a gamer yourself? If so, what’s your game(s) and platform of choice?
I am a casual gamer. Xbox One is my platform of choice, haven’t touched anything Sony since the days of PlayStation 2. My favourite games would have to be the Far Cry series, COD and a bit of FIFA every now and then.
Thanks for your time – is there anything else you would like to add?
I would like to thank ZombieGamer for this interview, as well as for allowing us to sponsor your upcoming competitions. A big thanks also goes out to all the South African gamers who have purchased from us, or that will in the future!
We welcome all gamers, clans and industry sorts regardless of age, sex, creed, platform or whether you’re human or zombie. There’s no discrimination around here, so feel free to contact us if you are keen to feature in this column in the future at firstname.lastname@example.org and we’ll think about – after you’ve sent us a sample of your braaaaaaiiiiinnnnsss.