PUBG Mobile Launches #PlayItForward Campaign
Monday, 9th March, 2020 – Cape Town
PUBG Mobile has just launched its #PlayItForward campaign that will see big red loot crates dropped around a university or college near you soon. The loot drop will unlock over R50, 000 worth of prizes which includes two bursaries, and loads of spot giveaways like PUBGM merch and Chicken Dinners for students and their friends.
‘This initiative is part of our broader plan of making sure that gaming is more accessible, that gaming supports higher education, and – most exciting – that gaming supports positive community involvement. Making a positive impact in the lives of students is big on our agenda. We know that educational fees can be a huge burden for our players, and we want to do our bit in supporting them with things that really matter in their world. That’s what “playing it forward” means to us,’ says Tramayne Monaghan, Head of PUBG Mobile in Africa.
How it works
The crates will be dropped at whichever university or college garners the most support from its PUBGM ambassadors. Students can sign up to be ambassadors through the PUBGM website. Each institution will have a unique code, and the more students that download the game with their given code, the more likely it is that they’ll soon be seeing a loot drop on campus. Loot crates will arrive at the two universities or colleges that get the most downloads.
A R25 000 bursary at each institution will be given to the winner of a Single Classic game where the sole survivor takes all. For PUBGM ambassadors at those two universities or colleges, another R25 000 bursary is up for grabs in an ambassador-exclusive game.
More on the PUBG Mobile Brand Ambassador Search
As a Brand Ambassador, students will have access to weekly challenges and events in which they can win PUBGM Merch, Chicken Dinner vouchers, and cash prizes.
Their mission will be to build support for their university by getting fellow students to download, install and play PUBG MOBILE. There will be multiple brand ambassadors per college or university, and all ambassadors will be given access to a unique WhatsApp group in which the PUBGM team will provide students with the tools they’ll need to secure the loot.
Don’t have PUBG Mobile yet?
It’s available to download for free on the App Store and Google Play.
App Store: https://apps.apple.com/app/id1330123889
Google Play: https://play.google.com/store/apps/details?id=com.tencent.ig&hl=en_ZA