PRIMA INTERACTIVE PARTNER WITH ASTRO GAMING

JOHANNESBURG, SOUTH AFRICA 21 September 2020 – Prima Interactive a leading importer and distributor of video games today announced that they will be distributing ASTRO Gaming Accessories in South Africa. This is a great opportunity for Prima Interactive and ASTRO Gaming in an ever growing peripheral market.

Caren Crous, Divisional Manager for Prima Interactive said “We are very excited to represent the Astro range in our product line up with their well-known quality and loyal global following. We look forward to supporting the Astro Gaming brand in South Africa”. Caren continued to say that this partnership will allow local gamers to take their gaming experience to the next level.

ASTRO Gaming is part of the multi-brand company of Logitech and has been involved in the design of many forms of the video gaming arena. With video gaming becoming a leader in entertainment and “gaming lifestyle” quickly taking root, they decided to leverage their experience and give people an authentic gaming brand to rally around at the heart of this culture. Their products are specifically designed for the underserved hardcore gaming professionals and core gaming enthusiasts. Their overarching commitment is to improve the sport of video gaming.

Alexander Olls, Gaming Category Marketing Manager for Astro had the following to say on the Astro range “We believe gaming in South Africa has just reached a new height with the Astro range, not only in their sound quality but also in their one of a kind headphone design, giving the best opportunity for gamers to get the full immersive gaming experience’’.

ASTRO Gaming products will be available from leading gaming retailers and e-tailers.

The line-up of ASTRO Gaming headsets and accessories Prima will be releasing include:
• A10 at (RRP) R 1249
• A20 at (RRP) R 2499
• A40 at (RRP) R 3299
• A50 Wireless + Base Station at (RRP) R 6299
• Mod kits and MixAmp
* RRP – Recommended Retail Price