Sony has gained significant support with the PlayStation Plus service on the Playstation Network, and are about to push the service even more with marketing efforts.
VP of PlayStation Home and Handheld Consoles, John Koller has told GamesIndustry International that Playstation Plus is going to be a “significant part” of Sony’s marketing efforts over the next six to twenty-four months.
“This is a big part of what we do,” he said.
“The amount of value that you get from PlayStation Plus is significant. Since E3, we’ve seen a significant rise in PlayStation Plus adoption and we’ll be utilizing this.
“This is a nice weapon in our arsenal that we’ll be utilizing and it’s just a great value for a consumer that’s coming in. If you look at a consumer that’s coming in in year 6 or year 7…you could call them a later adopter and giving them an instant game collection, which is what PlayStation Plus provides, has really proven to be successful.
“So this is going to be a very important part of what we do here over the next few months. You’ll see it at holiday. You’ll see it even beyond that with various integrations into our ecosystem.”
PlayStation Plus does offer good value to subscribers who gain early access to demos and betas, discounts on PSN content as well as 1-hour trials of full games for select titles.
