TIGA, the trade association representing the UK games industry,today announced Ninja Theory, the Cambridge (UK) based development studio, as its newest member.
TIGA is the trade association representing the UK’s games industry. The majority of their members are either independent games developers or in-house publisher owned developers. TIGA also have games publishers, outsourcing companies, technology businesses and universities amongst their membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010.
TIGA’s vision is to make the UK the best place in the world to do games business. They focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.
Following the success of the critically acclaimed “Heavenly Sword” in 2007, Ninja Theory’s latest offering “Enslaved: Journey to the West” will be released in Europe for PS3 and Xbox 360 on October 8th.
Known for their Hollywood style cinematics, visuals and storytelling, Ninja Theory’s adaptation of the classic Chinese Novel “Journey to the West” has been co-written by novelist and screenwriter Alex Garland (The Beach, 28 Days Later) and co-directed by Andy Serkis (Lord of the Rings, King Kong).
Nina Kristensen, Founder and Chief Development at Ninja Theory explained the company’s decision to join TIGA: “The UK is one of the best places in the world to develop games, and by joining TIGA we are playing our role in helping to keep it that way”.
Dr. Richard Wilson, TIGA CEO welcomed the company to TIGA: “Ninja Theory is a company of world-class creativity and boundless ambition. At TIGA we are extremely proud to represent the UK development community and look forward to working with Ninja Theory in the coming months and years.”