Microsoft has announced – via Major Nelson – that they will not be taking part in either Gamescom or Tokyo Games Show this year. So if you thought maybe the Xbox 720 was going to get a surprise announcement at one of those events… it won’t be happening.
Microsoft plan to change their approach and will focus on “smaller, more localized promotions” rather.
As you saw at E3, we have a solid line-up of games launching this holiday, along with other entertainment experiences. We’ve changed our approach a little, though. This year, Xbox will be focusing on smaller, more localized promotions and experiences for press, partners, retailers and customers around the world. Which means that as you might have seen on some of the news sites today, we won’t be taking part in gamescom or Tokyo Games Show this year.
Both are still important shows for the industry, and we do wish the organizers well.