Xbox president Don Mattrick and Kleiner Perkins partner Bing Gordon explained to the attendees at VentureBeat’s MobileBeat 2012 conference yesterday, that the Xbox brand and Xbox Live are Microsoft’s big winners.
GamesIndustryBiz report on Gordon comparing Xbox Live to Apple’s iTunes:
“Microsoft has to try to make Xbox live the real crossover service for all gamers. Nobody’s done a game network as well as Xbox…in fact, iTunes and Xbox are two of the biggest successes in the consumer Internet,” he said.
“Xbox needs to be a platform like Office or Windows.
“Google owns eyeballs. Apple owns ears and fingertips.
“With Xbox, Microsoft has a shot at owning the living room,” states Gordon.
Mattrick explained that Xbox SmartGlass is integral to the platform’s continued growth, and in the past five years Xbox has gone from number three to number one in the home video-game console race.
“We took Xbox Live from nothing to north of 40 million users,” Mattrick said.