Major game retailer cans sales of Activision games over Call of Duty: Ghosts shipping date row


The popular UK based videogame retailer, ShopTo has halted sales of Activision games over a dispute with the publisher regarding the Call of Duty: Ghosts ship date.

ShopTo and Activision could not reach an agreement on the shipping dates for the upcoming Call of Duty: Ghosts.

ShopTo is unhappy with Activision’s refusal to allow shipping of Ghosts ahead of its release date. Activision’s policy does not allow e-tailers to despatch one day before the title’s release date, which ShopTo say, “destroys an e-tailer’s pre-order campaign as many deliveries inevitably arrive post-release date.”

ShopTo’s Igor Cipolletta told Eurogamer [as cited by GamesIndustry] that failing to deliver such an important franchise on launch day, “puts ShopTo in a negative light with its customers.”

“Of course this Activision policy is not for every title, but due to the volume and fever pitch Call of Duty seems to generate (both positive and negative), it causes the most damage to us,” Cipolletta claimed.

Cipolletta also notes that releasing a game on a Tuesday is not at all beneficial to retailers.

“Our wholesale unit price, added to the fact that the game has a worldwide Tuesday release date, means the processing and shipping requirements of this stock does not accommodate an e-tailers needs.

“With the requirement to pay staffing costs over the weekend, this would destroy any profit, as we cannot increase our selling price as we risk having zero orders. Essentially, if we receive stock late on a Friday, the processing time we have is halved and our processing costs double,” concludes Cipolletta.


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Known as Victor Vieira to his mommy, r0gue is a Consoloptipus [con-sol-opti-pus] plural: con-sol–opto-pi • Derived from Latin meaning “he who is too cheap to buy a gaming pc” • Commonly found online. If encountered in natural habitat, presume dangerous [to himself]. • From the ‘alles-terian’ group [will eat anything]. Needs regular feeds.