Logic3’s ‘Ferrari’ of Headsets coming to SA

Logic3’s recently revealed new ‘Ferrari’ range of headsets will be exclusively distributed by Apex Interactive in South Africa, the distributor has revealed.

The audio collection which brings “Ferrari’s performance, excellence and passion to life in the audio world” will hit South African shores in September with prices still to be confirmed.

The headsets come in two ranges – The ScuderiaFerrari Collection and The Ferrari Cavallino Collection – which take inspiration from Ferrari’s F1 team and GT road cars respectively.

For more about the headsets, hit the press release reveal below.

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Logic3 announces availability of iconic audio collection

Collections crafted to bring Ferrari’s performance, excellence and passion to life in the audio world

18th July 2012, Johannesburg, Logic3 today announces the availability of its headphones and earphones within the iconic Ferrari by Logic3 collection of world-leading audio products.

The extensive range of seven styles of earphones and headphones celebrate Ferrari’s excellence and flair, both on the road and in motorsport, by delivering superior audio performance and beautiful design.

Unveiled to great acclaim at CES 2012, and winner of the iLounge Best of Show award for product design, Logic3’s exclusive audio collaboration with Ferrari demonstrates the company’s long-held passion and desire to produce the very best audio products on the market.

Ashvin Patel, Logic3 CEO, says: “We’re delighted to launch the first earphones and headphones within the iconic Ferrari by Logic3 collection, which celebrate the style and technical excellence of Ferrari. Throughout the design and engineering process, we have worked meticulously with the Italian brand to ensure the Ferrari by Logic3 collection delivers the excellence that the legendary marque demands. We also look forward to announcing pricing and availability of our additional products in the coming weeks.” 

Andrea Perrone (Senior Vice President Brand) at Ferrari said “Performance and quality underpins everything Ferrari does. We design and create cars which reflect our customers’ aspirations, those who strive for, and achieve, the best in life. We have long held a strong desire to move into the audio market and selected Logic3 as our partner based on the company’s passion and enthusiasm for audio excellence. The Ferrari by Logic3 collection encapsulates the passion, flair and technical excellence that we pride ourselves on at Ferrari and we cannot wait to share this innovative collection with Ferrari owners, fans and audio fans alike.

Brent Hamilton, Managing Director at Apex Interactive says: “The pairing of Ferrari and Logic 3 on creating this premium audio collection has resulted in products of technical brilliance, delivered through a stunning display of a luxury brand. With pricing and availability to be announced shortly, we are very excited to be appointed as the distributors for this prestigious range of audio accessories in South Africa.”

The Ferrari by Logic3 range is comprised of two distinguished collections:

The ScuderiaFerrari Collection is inspired by the competition, speed, and technological innovation of the F1 team. Each product takes its design cues from the sleek racing Ferrari cars, so recognisable and globally adored. This collection carries the exclusive Scuderia Ferrari badge, demonstrating a shared vision of performance, technology, and power.

The Ferrari Cavallino Collection is influenced by the emotive driving experience of Ferrari’s timeless GT road cars. Premium textures and materials combined with superior finishes create unparalleled luxury and beautiful aesthetics. A range that deservedly features the illustrious ‘Cavallino Rampante’ (Prancing Horse) marque, defines excellence, finesse, and is truly iconic.

The following headphones and earphones are available September 2012 at www.Ferrari.com and distributed exclusively by Apex Interactive. The collection will also be available through other leading premium retailers shortly.

Headphones and Earphones:

The Scuderia Ferrari Headphones and Earphones offer sleek design and high-quality audio, accompanied by superior comfort level in and on the ears. Mirroring Ferrari’s F1 styling, the whole collection is available in the following formats:

  • The R200 On-Ear Headphones are available in silver or white
  • The P200 Over-Ear Headphones pay tribute to those worn in the F1 pits, are available in red or black
  • The R100  and R100i  Earphones, which feature TFAT and noise isolating technology, are available in black or white
  • The S100 and S100i Earphones, which feature TFAT and noise isolating technology, are available in red or white

The Ferrari Cavallino Headphones and Earphones deliver a premium audio experience coupled with sumptuous comfort. With a focus on fine materials and detail, the collection is available in the following formats:

  • The T250 On-Ear Headphones are available in black or tan
  • The T150  and T150i Earphones, which feature TFAT and noise isolating technology are available in black or tan
  • The G150 and G150i Earphones, which feature TFAT and noise isolating technology are available in black or white

In the coming weeks Logic3 will also announce the availability and pricing of its Ferrari by Logic3 active-noise cancelling (ANC) headphones and speaker docks.

Recognising the need to build this new range of audio equipment from the ground up, Logic3 has worked with highly respected audio designers in this specialised field to create a range of unique audio products that bring Ferrari’s iconic Italian heritage to life.

The Ferrari team has been closely involved with Logic3 throughout the entire process, ensuring the marque’s characteristic style, design and personality are captured within every product.

Customers wishing to order any of the products from the collections can do so by visiting www.ferrari-by-logic3.com for further information and for details of retailers stocking the Ferrari by Logic3 collection.

For more information, please visit www.ferrari-by-logic3.com.