Surprisingly I am on the same page as Activision CEO Bobby Kotick who has claimed that Activision is not interested in introducing the ‘online pass system’ to increase its revenues from the trade-in market. This is in direct contrast to many of the other major publishers like EA and THQ to name a few.
Kotick told Joystiq, “We can do some of these things that EA and others have done. We actually don’t think it’s in the best interest of the gamer, and so we’ve chosen not to. We’re not doing anything to suppress used games today.”
Kotick explained that Activision is focusing on appealing DLC, especially for its Call of Duty games. “The best way to keep people engaged in your game experience is keep giving them more great content,” explains the exuberant Activision head.
“I think we’ve generally tried to do things like encourage our customers to used-game sales, probably more so than our competitors. But you know, we’re very mindful of what’s happening macro-economically and I think that that plays a role when we’re thinking about the price of our content,” he concluded.