Iwata: “Nintendo to redefine entertainment to improve people’s quality of life”

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It is unclear from a statement issued by Nintendo president, Satoru Iwata, whether Nintendo’s new focus on health will result in a new games platform, or if it intends to build upon its current platforms, as Nintendo looks to establishing a new business area which will focus on health

Polygon report that Iwata has announced in a statement on the company’s website that Nintendo has decided to “redefine entertainment as something that improves people’s quality of life.”

“As business environment around us has shifted with the times, we have decided to redefine entertainment as something that improves people’s quality of life (“QOL”) in enjoyable ways and expand our business areas,” explains Iwata.

“What Nintendo will try to achieve in the next 10 years is a platform business that improves people’s QOL in enjoyable ways.

“We believe that we can capitalize the most on our strengths through a hardware-software integrated platform business, and therefore this type of dedicated video game platforms will remain our core focus.

“We will continue to value the spirit of originality described in our motto ‘The True Value of Entertainment Lies in Individuality,’ and will continue to provide products and services which pleasantly surprise people.”

We will look out for what comes out of this new direction by Nintendo.

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Known as Victor Vieira to his mommy, r0gue is a Consoloptipus [con-sol-opti-pus] plural: con-sol–opto-pi • Derived from Latin meaning “he who is too cheap to buy a gaming pc” • Commonly found online. If encountered in natural habitat, presume dangerous [to himself]. • From the ‘alles-terian’ group [will eat anything]. Needs regular feeds.