Iwata Issues Apology Over Nintendo 3DS Price Drop

As we know, Nintendo has recently slashed the price of the 3DS price, and for that president, Staoru Iwata has posted a personal letter of apology on the company’s site explaining the timing of the 3DS price-cut as “unprecedented” in the history of the company. Iwata acknowledges that while eventually the pricing would have dropped, that this was a push to gain more market-share.

GiantBomb translated Iwata’s letter who wrote, “We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginning may feel betrayed and criticise this decision. If the software creators and those on the retail side are not confident that the Nintendo 3DS is a worthy successor to the DS and will achieve a similarly broad base, it will be impossible for the 3DS to gain popularity, acquire a wide range of software, and eventually create the product cycle necessary for everyone to be satisfied with the system.”

“Those customers who purchased the 3DS at the very beginning are extremely important to us,” the letter continues. “We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early.”

GamesIndustryBiz has previously reported that Iwata has already accepted responsibility for the company’s declining performance and so he took a 50% pay-cut, while the rest of Nintendo’s directors and executives also reduced their salaries by 20 to 30%.

[via GamesIndustryBiz]