Speaking to GamesIndustry International recently, Insomniac Games CEO, Ted Price painted a different picture to what NPD reports in the US are implying lately, suggesting the games industry is struggling.
Price says he could not be happier with what he’s been seeing and is very optimistic for the remainder of the year. Price explained that based on the quality of the games he has seen that are still to be launched, “the doom-and-gloom we’ve heard from various folks over the last few months about the console industry seems to ring hollow.”
Price says developers are “experimenting.”
“I think what we’re seeing is more flexibility and a willingness to break down conventional thinking when it comes to distribution and monetization across the board,” he added.
“Whether it is across the board on Facebook games or console games, everyone who will succeed will probably be very flexible in their approach.”
“For us at Insomniac, if you had asked me 5-7 years ago about being in the social gaming space, I would have said ‘what social gaming space?’ Things have really moved fast and we as a small company have the great opportunity to move with it and react very quickly and do things like bring big games with console sensibilities to a new audience.”
