Hot Wheels World’s Best Driver launching on September 20


Warner Bros. has entered into an agreement with Mattel, Inc. for the global distribution, sales and trade marketing of Hot Wheels World’s Best Driver, which launches locally on September 20 for Xbox 360, PlayStation 3 and Nintendo 3DS.

Hot Wheels World’s Best Driver has players join the ranks of Team Hot Wheels and compete in
replayable challenges highlighting the driving styles of the different. The game features 24 “outrageous and iconic” Hot Wheels vehicles and set in “four under-the-radar test facilities around the world,” says Warner Bros.

“Mattel has created some of the biggest and most beloved toy brands in the world, and we are thrilled to work with them on Hot Wheels World’s Best Driver,” said Kevin Kebodeaux, Senior Vice President, Sales and Operations, Americas, Warner Bros. Interactive Entertainment.

“Utilizing our extensive worldwide distribution capabilities, we are looking forward to launching this Hot Wheels game, as it complements our approach to offer consumers a wide range of quality games.”

“Warner Bros. Interactive Entertainment is a market leader in video game publishing and a highly capable partner,” said Simon Waldron, Vice President Marketing, Hot Wheels Mattel. “Working together, we look forward to bringing Hot Wheels World’s Best Driver to gamers worldwide.”

About r0gue Zombie

Known as Victor Vieira to his mommy, r0gue is a Consoloptipus [con-sol-opti-pus] plural: con-sol–opto-pi • Derived from Latin meaning “he who is too cheap to buy a gaming pc” • Commonly found online. If encountered in natural habitat, presume dangerous [to himself]. • From the ‘alles-terian’ group [will eat anything]. Needs regular feeds.