GIBiz: “While the Industry Loves the Vita, Consumers Simply Don’t Seem to Care About it”

This has to be one of the more punchy sentences I have read today. GamesIndustryBiz’s Rob Fahey wrote an opinion piece revolving around the omitance by Sony of declaring the Playstation Vita’s sales performance, or lack there of.

Sony recently declared the company’s final results for fiscal 2011/12, disclosing losses across the board with the Consumer Products and Services Division. Among the Sony LCD TVs, Vaio PCs and digital cameras, this is the division that the gaming consoles fall in to. Sony disclosed the figures for the Playstation 3, the Playstation 2 and the Playstation Portable, but did not announce the figures for the Playstation Vita.

Newly appointed company head, Kaz Hirai later disclosed the figures in an earnings call, revealing that PS Vita sales sat at 1.8 million worldwide in March. The author points out that the worldwide figures for the Vita were significantly lower than Nintendo’s 3DS at a comparable point in its life points and ahead of the steep price cut, figures that the author labelled as “dismal.”

The article goes on to point out that the 3DS was speculated to fail prior to its launch, whereas the Vita enjoyed a more positive outlook. The industry seems to believe the Vita is  great gaming product and yet the Vita is not fending well at the retailer. The software line-up is also impressive which was a worry prior to launch – many were cautiously optimistic about the handheld and believed the software support would ultimately be the deciding factor on whether the Vita would be a success or not.

“While the industry loves the Vita, consumers simply don’t seem to care about it,” the author writes.

Speaking with local gamers about the Vita, the same conclusion seems to echoed every time. Gamers all agree it is an exciting handheld – a “proper” gaming device – but a little on the expensive side. That is not to say the Vita does not justify its pricetag, it is an impressive piece of technology that goes far beyond just a gaming device.

While most gamers agree that they want the Vita, many are hoping for a price-cut before making the plunge.