Duke Nukem Forever was greeted with some venomous reviews this past week or so, and to be fair it is a disappointment after the long wait (read our review here), but that has not stopped Take Two from stating that the game was simply the beginning for some new Duke.
Speaking to Forbes, Take-Two’s Strauss Zeinick said the following:
“We don’t really talk about it in detail but you will see future Duke IP coming from this company. Part of it is the economic opportunities that interact with entertainment are so huge.”
“Part of it is that we are very creative folks in control. Part of it is we don’t want to ever be in the position of dumping something down just to make another buck.
“If we can take some of our intellectual property and bring it to another medium in an extraordinary high quality way, that delights consumers and represents an interesting commercial opportunity for us, we will.
“We have certainly considered doing that with BioShock and with other titles. So far we haven’t brought anything to market, but stay tuned.”
Strauss also said that Duke Nukem will maintain his mature status quo. “We take ratings guidelines and marketing guidelines as seriously as a heart attack around here,” he said.
“We do not market mature products to children. When friends of mine say, ‘Oh, I plan to get Red Dead Redemption for my 15-year-old,’ I say, ‘You know this product is intended for adults?’ We are incredibly serious about it.
“That said, when we put something out I stand behind it, and will not compromise. When you put all those things all together it’s difficult to be critical of the company. Because here in America, thank God, we have the ability to do what we want.
“What is there left to be said? I’m sorry if you don’t like it. Don’t consume it.”