EA Sports and Fifa extend partnership to 2022

FIFA12_PS3_ZA_02

EA Sports, and FIFA have extended the existing licensing agreement until December 31, 2022.

 

Under the terms of the agreement, EA Sports will maintain the exclusive rights to the FIFA-branded action and management videogames. EA Sports also holds exclusive rights to the official FIFA World Cup videogame, as well as retaining its status as a Presenting Partner of the FIFA Interactive World Cup.

“EA SPORTS released the first FIFA-branded soccer game in 1993, and 20 years later our partnership with FIFA continues to be very strong,” said Andrew Wilson, Executive Vice President and Head of EA Sports.

“Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the       prestigious FIFA name.”

“Our relationship with EA SPORTS is of high importance to FIFA,” said Jérôme Valcke, FIFA Secretary General.

“The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA.”

 

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Known as Victor Vieira to his mommy, r0gue is a Consoloptipus [con-sol-opti-pus] plural: con-sol–opto-pi • Derived from Latin meaning “he who is too cheap to buy a gaming pc” • Commonly found online. If encountered in natural habitat, presume dangerous [to himself]. • From the ‘alles-terian’ group [will eat anything]. Needs regular feeds.