Based on feedback EA conducted with Dead Space and Dead Space 2, EA made the decission to shift the focus away from scares and to add co-operative mode to Dead Space 3.
Speaking to MCV, EA Games’ marketing boss Laura Miele explained that after the game’s reveal, fans of the series did not take too well to the fact that Dead Space 3 appeared to have shifted from pure horror to a more action-orientated approach.
Miele explained that the change of tone is a reaction to product research.
“We were doing research coming out of Dead Space 1 and 2 and we’re really proud of those products,” she stated.
“We received feedback to understand how we can take the game out to even more consumers.
“We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone. So we introduced co-op into the game.”
Miele says the horror of Dead Space is still all there and that it’s “still true to its roots and no less scary,” but also claimed that people felt far more comfortable playing it with someone else rather than playing it on their own.
“Personally, I would rather go to scary movie with my husband rather than sit at home with the lights out watching one on my own. We’re looking for that to reach out to consumers that perhaps were not open to Dead Space 1 and 2.”