EA Origin Will Not Follow Steam and “Cheapen Intellectual Property”

EA’s Origin service has been widely welcomed by PC gamers and in a recent interview with GamesIndustryBiz, head of the service David DeMartini revealed how the year has been a struggle, but also a succes.

DeMartini says EA wants Origin to be the hub for gamers but will not follow Steam’s  ideology in randomly offering mass discounts for games as he believes this “cheapens” intellectual property.

“Obviously they think it’s the right thing to do after a certain amount of time. I just think it cheapens your intellectual property,” states DeMartini.

The Origin head did explain that he understands both sides of the subject. On the one hand it boosts sales, but DeMartini says Origin does not want to do so, as “gamemakers work incredibly hard to make this intellectual property.”

“We’re not trying to be Target. We’re trying to be Nordstrom. When I say that, I mean good value – we’re trying to give you a fair price point, and occasionally there will be things that are on sale you could look for a discount, just don’t look for 75 percent off going-out-of-business sales,” concludes DeMartini.