EA Sports Head Believes Almost all Mainstream Games Will be ‘Free-to-Play’ in Future

EA Sports president, Peter Moore believes almost all mainstream video games will go in the ‘free-to-play’ direction, and will be funded entirely by microtransactions.

Moore told Kotaku in an interview [as cited by Eurogamer] that the free-to-play future is inevitable, and that he believes this will be beneficial for the industry.

“I think, ultimately, those microtransactions will be in every game, but the game itself or the access to the game will be free,” says Moore.

“I think there’s an inevitability that happens five years from now, 10 years from now, that, let’s call it the client, to use the term, [is free].

“It is no different than… it’s free to me to walk into The Gap in my local shopping mall. They don’t charge me to walk in there. I can walk into The Gap, enjoy the music, look at the jeans and what have you, but if I want to buy something I have to pay for it.”

Moore noted how the “core’ gamer will not like to hear of this, and noted how the Wii broke the typical gamer stereotype, so “the real growth is bringing billions of people into the industry and calling them gamers”.

“Hardcore gamers won’t like to hear this. They like to circle the wagons around what they believe is something they feel they have helped build – and rightly so,” explains Moore.

“But we have seen, whether it was with the Wii getting mom off the couch to do Wii Sports or whether it was, more recently EA Sports Active, where we get females who love to work out, all the things that social gaming did – Rock Band did it, Guitar Hero did it – all of the things that elevated it from being a dark art of teenage boys usually sequestered in the bedroom – that it was testosterone-filled content that everybody railed against – to where everybody is a gamer… if you can move your index finger and swipe it this way, you’re a gamer.”


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Known as Victor Vieira to his mommy, r0gue is a Consoloptipus [con-sol-opti-pus] plural: con-sol–opto-pi • Derived from Latin meaning “he who is too cheap to buy a gaming pc” • Commonly found online. If encountered in natural habitat, presume dangerous [to himself]. • From the ‘alles-terian’ group [will eat anything]. Needs regular feeds.