IMG_0638.JPGActivision revealed earlier this year that the Call of Duty series would shift to a three-year development cycle, with Sledgehamme joining Infinity Ward and Treyarch to develop new entries.

Activision says the shift from a two-year to a three-year development ensures only the best modes make it on to the disc, thanks to the prolonged development cycle.

Speaking with Joystiq [via MCV] Activision Publishing CEO Eric Hirshberg says the longer development cycle gives developers more scope to be creativ and possibly make mistakes.

“That extra year of development time, particularly with the new consoles and the more powerful hardware, has really paid off thus far to iterate, innovate and try new things,” explained Hirshberg.

“The thing that the three-year development cycle allows is these games have gotten so ambitious, we’re packing so many different modes of play onto the disc.

“To find out which things didn’t work and have the freedom to fail in the creative process, so what goes on the disc is the best ideas. The things that started off as flyers, like zombies or co-op became their own whole games.”