Game publishers have been very vocal of late about how consumer purchasing and distribution of games is changing and it is inevitability that the market will experience changes.
At the weekend during its annual BlizzCon event, Blizzard’s Rob Pardo told GIBiz that the time for a simultaneous digital and boxed released of all its online games is coming. Pardo revealedthat the World of Warcraft next expansion, Cataclysm will be the first that users could buy and pre-load before release so that they are ready to play as soon as servers are turned on.
Pardo explained that Blizzard have been “slowly changing it over time,” and that he thinks “it’s just borne out of the industry changing and digital distribution becoming more and more popular.”
Pardo continue to say that they can’t say for sure that “this is the way for sure that we’ll deliver now all future games, but I wouldn’t be surprised if it was, either,” and closer to the Diablo III release they will “make a determination, but the day’s coming.”
Pardo concluded on the subject saying, “You can definitely see digital distribution all around the industry, it’s becoming a bigger and bigger per cent of the market.”