BioWare Exploring Extensions Into Mobile Gaming

Bioware founder, Dr. Ray Muzyka told IndustryGamers in an interview, as cited by GamesIndustryBiz, that Bioware expects mobile platforms to be as important as consoles to its product strategy in future

Muzyka revealed that Bioware was following EA’s cross-platform push and thus looking at mobile extensions for all of its franchises.

Bioware co-founder, Dr. Greg Zeschuk has said that he believes mobile gaming is going to be one of the dominant platforms going forward, “it’s going to be right up there with anything else – it already is in a sense.”

Both Zeschuk and Muzyka told GamesIndustry.biz recently that Bioware’s success is attained to its ability to adapt to changing market conditions.

“The thing about all the different business models on new platforms is they’re not a threat if you approach them in terms of a unified experience for consumers. We look at it as an IP universe,” Muzyka said.