Finally someone from the “other side” of the industry has revealed that he can see further than his nose, admitting that he believes the pre-owned market actually contributes to the industry.
He is none other than one of the industry’s forefathers, Atari co-founder Nolan Bushnell who states what should be the obvious, in that if a person who bought a game at launch, sells it when they are done with it, then they have money to spend on their next game, and thus stimulating the sales cycle.
“I actually think that trade-ins are good and they bring in more money,” he added.
“I believe that in a lot of ways, a $50 game is discontinuity. There are more people who can’t afford a $50 game than can.
“Some people are willing to be the person who is the first on their block to a game and pay full price. If you’re willing to wait a month or two you can get it for half price. What happens in that case is that the person who bought the first instance has a little bit of money so he can continue to buy new games at a higher rate than he would have otherwise.
“I think the industry gets more money if you look at the whole picture because I think that people will spent what they can afford, and if you make the hurdle too high for people who are not as well off, they just won’t be able to buy the game at all.”
I have often been baffled by some developers and publishers who just about see the pre-owned market as the route of all evil. As Bushnell touched on, lesser priced games means more people play games, people that would otherwise not have played as they were not willing to pay full price.
The pre-owned market also helps give the pre-owned games retailer a fighting chance at surviving in a tough market, adding more means to attaining revenue.