While Alienware has been available in South Africa for two years now, the manufacturer’s line-up was only available through select distributors and retailers. Because of this, Dell South Africa says PC gamers’ choices were limited in terms of what Alienware products they could purchase.

PC gamers will be glad to hear that Dell, who represents the Alienware brand in South Africa, took to rAge 2012 to announce the launch of the Alienware Online Store which will be specifically catering for the local market.

Dell South Africa’s Gavin Slevin explained in a press release that Dell “listen to customers, value their feedback,” and so the company adapts their approach based on the consumer’s needs.

“Meeting our customers’ needs has always been Dell’s priority,” explains Slevin.

“The feedback from customers suggested a need for more options and variety of the Alienware brand available in South Africa, so that users can select the unit that meets both their needs and their pockets.”

Customers will have full access to the entire Alienware range on the Alienware site, including the mobile range in the various specifications. The foremost range of Alienware headsets, mouse and keyboards, and desktops will also be available.

The products purchased on the website will carry the same warranty as those purchased in retail, which means the Dell three year, next business day warranty. The delivery takes place within seventy-two hours “anywhere” in the country, Dell assures.

“There is an Alienware for all gamers and tech geeks on www.alienware.co.za, with prices from R 10 999 for the Alienware X51 to R 80 000 for the Alienware M18X designed for the avid, hard-core consumer for whom nothing but the absolute best will suffice,” concludes Slevin in the official blurb.