First EA Sports, then THQ, Ubisoft and now Activision. The publishing giants are clearly not happy with a copy of one of their titles getting sold without them cashing in.
The publishers have given new copies online-codes to access online content, and second hand game buyers need to purchase a code to have the same access. The move is clearly a bid to deliberately devalue pre-owned titles. And it has.
I have already lost R100 on 2 titles (R50 each) because I bought them, used the code, didn’t like the game and so I sold it. But I had to discount the buyer each time to justify the person spending it on a code. So R100 is not that much right? Well it adds up. Just a few games later and I could have bought another game with these ‘discounts’. But hey, how dare I benefit on somebody else’s ‘work’.
Speaking in Activision Blizzard’s Q2 investors call to CVG, COO Thomas Tippl said the firm was increasing the importance of its DLC to ‘limit the supply’ of content in pre-owned titles. He said, “We are still evaluating various possibilities for greater participation in the used-games business. What’s been working the best so far is providing additional content and therefore limiting the supply to used games.”
So we might be in for another angle with this indaba by the sounds of things.
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