Activision co-founder: Guitar Hero is a victim of “transitions from retail to electronic distribution”

Activision co-founder, Alan Miller thinks that the dropping of the Guitar Hero franchise by Activision could be an direct result of the huge changes the gaming industry is experience, specifically as Activision “transitions from retail to electronic distribution.”  

Alan Miller told GamesIdustryBiz in an interview that he “was sad to see the Guitar Hero franchise drop because it was such an enjoyable product,” and he believes that it brought a lot of new players into the games industry that might not otherwise have been attracted to videogames.

Miller explained that Activision has actually been “pretty prescient about the importance of online” but the problems that Activision is having right now in the “limited area of Guitar Hero is reflective of the massive change going on in the games industry, as it transitions from retail to electronic distribution.”

Miller continued to explain that Guitar Hero’s specific problem was that it required “pretty expensive” peripherals which is a much more viable sale at retail, “where the peripheral can sit right next to the box.” But it is more difficult to get casual players to spend $100 for a guitar, “just to play a game.”

Lastly Miller pointed out that the iPhone,  iPod Touch, and others new hardware gaming devices don’t really accept complex peripheral devices very well for games.

About r0gue Zombie

Known as Victor Vieira to his mommy, r0gue is a Consoloptipus [con-sol-opti-pus] plural: con-sol–opto-pi • Derived from Latin meaning “he who is too cheap to buy a gaming pc” • Commonly found online. If encountered in natural habitat, presume dangerous [to himself]. • From the ‘alles-terian’ group [will eat anything]. Needs regular feeds.