Microsoft in the US has been running with a subscription-based model since May, where a 4GB Xbox 360 is being offered with Kinect for $99. The deal is subject to the obligatory purchase of a 24 month Xbox Live subscription costing $14.99 per month.
Xbox Europe head, Chris Lewis has now told VG247 that the deal could become a global offering. Lewis told the site that he is watching carefully to see how American consumers take to the subscription deal, and based on the success, he is evaluating if the deal could work around the world.
“We’ll watch it with interest, then we’ll decide if it makes sense for us to expand more fully in North America, globally or by region,” explained Lewis.
“It’ll be very interesting to see how it works out. We listen to what the consumers are asking for and we experiment with different propositions in different markets.
“There are certain things we’ve done in Europe over the years, for example; a lot of our soft and hard bundling initiatives have ended up becoming global initiatives based on consumption patterns. The one you describe there, we’ll similarly track that and see how that goes down.
“I think it’ll be very popular,” he concluded.
Lewis explained that Microsoft’s aim is to be able to offer consumers “flexibility of choice”, and Microsoft will “tweak and enhance” the model based on consumers needs or wants.
